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Pivotal Logo Design
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This customer received 69 logo designs from 22 designers. They chose this logo design from dochita cristi as the winning design.
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US$200
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69 designs
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22 designers
Logo Design Brief
Logo for a new company, Pivotal Investment Partners:
1 - As a graphic element only
2 - Logo as a long form graphic with the company name “Pivotal Investment Partners”
3 - Bonus: Ideas for a presentation template
Background and Thoughts:
Pivotal Investment Partners is an investment company based in Denver, CO. We have a two sided model. On the one side, we must appeal to financial institutions (primary market segment) as they will invest money through us. They will want to know that we are great stewarts of their money. On the other hand, we will be investing in small to medium size companies and they will want to know that we are not stodgy money people.
Updates
Project Deadline Extended
Reason: Had to go on unexpected trip for a few days.
Added Thursday, July 19, 2012
Target Market(s)
2 Targets:1-Financial Institutions-will invest money through us; 2-Small-Med size companies who will want to know that we are not stodgy, money people
Industry/Entity Type
Investment
Logo Text
Pivotal Investment Partners
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color set (needs to match existing website): Blues, Greens, Greys, Black
Definition of Pivotal should be "of crucial importance in relation to the development or success of something else," NOT "servicing as a pivot-causing to rotate, revolve, or turn."
As our company is an investment company, it needs to be professional but we want a flare of high tech, youth and action.
Nice to have
- Considerations for Design based on company and founder background:
• Company Values: Empowerment (relationship with customers), Visionary (employees), Collaborative (partners), Smart (sales), Systems (operations, finance), Simplicity (in measurement)
• Consideration only - “O” in pivotal to represent PDCA cycle (plan, do, check, act) but without any letters, just concept: https://www.google.com/search? q=pdca+cycle&hl=en&prmd=imvnsb&tbm=isch&tbo=u&source=univ&sa=X&ei=JHHrT_HWI8f06AGlt_m2BQ&ved=0CF8QsAQ&biw=1143&bih=835
Should not have
- Retail look, consumer feel or immature. Generally not interested in serif fonts.