• A$200

• 83 designs

• 35 designers

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Logo Design Brief

Logo designs sought for a new business called tuckshop.
Tuckshop offers nutrition workshops for parents of young children, providing general advice and guidance on establishing healthy eating patterns, combating fussiness and recipes and tips for busy parents.

There will be 3 workshops to cater to developmental milestones:
introducing solids (6m - 18m)
expanding the repertoire and combating fussiness (18m - 3y)
establishing independence and school readiness (3y - 5)

Workshops will be held in a group format in halls and community centres throughout Sydney, Australia and will be around 2 1/2 hrs duration.

I would like to see earthy colours used rather than the typical primary colour scheme often used for businesses relating to kids.

There will likely be additional work offered to the successful designer as I also require sales flyers to be developed (and potentially business cards.)

The logo should be usable on and offline and I would love to receive any ideas for a succinct strap-line which describes what tuckshop is all about (bearing in mind it is not workshops for children but for parents of children which is a bit of a mouthful!)

Target Market(s)

Mums or dads, but main target audience is mothers (especially mums groups) I have attached 2 key personas to the brief

Industry/Entity Type

Nutrition

Logo Text

tuckshop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would like the design to have a warm, homely feel using earthy colour tones.
  The font I particularly like is "little days alt"
  I would also like to incorporate the picture of a tiffin carrier into my design (indian food container/ lunch box) as per example attached.
  I have also attached a grab of my website homepage (wordpress delicious magazine theme) which shows the colours I am using on the website as well as a linen background which the logo will have to work well with.
  

Nice to have

• http://www.kitchengardenfoundation.org.au/ I really like the coffee/ green/ dark red colour scheme in this website and also like that it has a playful feel without being over the top kiddie
  
  For further inspiration, I have posted some images I feel suit the mood of tuckshop here:
  http://pinterest.com/lynseybradley/tuckshop/

Should not have

• Not too brash or bold or cartoon like, prefer not to have primary colours or be too 'kiddy'

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Files

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