• A$160

• 24 designs

• 2 designers

---

Brochure Design Brief

We sell DIY designer garden makeover kits, consisting of living plants and how-to planting plans in different styles, e.g. Tropical or Mediterranean gardens.

We need a design template for the how-to planting plan, which will then be laid out with each garden's kits content.

The winning designer will be hired to complete 6 design plans in total.

Idea sketches and concepts, rather than finished pieces, are welcome at this stage.

This document, the "Urban Gardenista Guide", needs to embody our brand and present the information in an original, slick, contemporary and cool way.

The document will be available to customers as a download PDF, and as a printed piece (on recycled stock). For the downloadable, people will print it on their home printers, so this must be taken into consideration in the design (i.e. avoiding background colours or large photos which wont look good on low-quality printers). We dont think this will constrain you though.

The document should have 6-8 pages - we dont mind 'white space' and can see interesting possibilities for die cuts, use of the fold, and infographics.

The key is to use our great content in the most beautiful way possible. It's all about getting the customer excited about the design possibilities of their garden kit - we want them to be so delighted with the document that they put it on their "inspiration" pinboard.

If you need more direction, we will feedback asap.

Target Market(s)

Design-conscious urban professionals (male and female), decorators/DIYers, inexperienced gardeners (got to be easy to follow).

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Content, more notes and examples of documents designs we like are in the Brief folder.

Should not have

• NO stock imagery please.

---

Files