Custom Bicycle Wheel Building Company Logo Design
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This customer received 60 logo designs from 9 designers. They chose this logo design from king russel as the winning design.
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Logo Design Brief
Open To Ideas:
The logo will be used on bicycle wheels as well as the website, in white or black, just the AMK initials so needs to be possible to reproduce in vinyl (either White or Gloss/Matte Black). Also, may possibly want to incorporate a number on the wheel version, ie 38, 50, 80 etc to represent the rim depth for varying wheel sizes, possibly in contrasting red but that may start looking too cluttered so not essential. Clean and simple is the key. Needs to work in different sizes down to 15mm height.
As stated above the logo needs to work in both black and in white, so predominately monotone but a hint of red may work but needs to a be a separate element so it can be reproduced in vinyl.
The design should be dynamic, modern.
Examples: Here http://www.enve.com/wheels/road/6.7clincher.aspx and here http://www.uamcycling.com/ens/
Logo Text
AMK is main logo - could have 'Custom Cycling' underneath for the website but AMK needs to work on it's own.