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Logo Design Project for One Healthy Mother
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This customer received 128 logo designs from 14 designers. They chose this logo design from Anthony as the winning design.
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US$400
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128 designs
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14 designers
Logo Design Brief
I've started my own business recently, I'm a holistic health counselor, coaching people in obtaining their health goals. I support them in weight loss, nutrition, sleep deprivation, stress management, you name it, whatever effects their health and well-being, I help them get there. It usually starts with nutrition, so diet is a lot of what I deal with. "One Healthy Mother," refers to me, NOT my clients per say. I am Leslie, I'm healthy, strong, happy, outgoing, and I'm a mother. here's my blog for some visuals and to get a sense of who I am and my sense of humor: www.onehungrymutha.blogspot.com
My clients range from the elderly, to teenagers, men and women, children, families, all sizes and issues welcome.
The logo should communicate strength, balance and health. I like turquoise, or whatever the color of the Carribean Ocean is, mixed with a sandy brown/clay color, somewhat like this: http://www.dwr.com/category/outdoor.do I also like red. I'm visualizing my website being those two colors with the pop of color being my logo in a strong red.
I do NOT want, however, anything too "crunchy," I'm much more interested in modern lines, not swerve-y lines, bold statements, new ideas, not that curvey, mother earth feel I see so often, and not a bunch of carrots or kale with a peace sign, ya know?? Unless you can make kale look bold and abstract.
yes, my acronym is OHM, but I'm not the type to have two hands in a prayer position for my business, although I do like the initials, for what that's worth.
Updates
I'm leaning toward a bold red now, I think. Having my website look a little more neutral with the bold red logo standing out.
Added Sunday, June 24, 2012
Again, my clients are NOT all mothers, I am the "healthy mother" in the scenario of my business name/logo. My clients run the gamut from old to young, men and women, families, etc..., so I don't want the logo to connote that my target market are mothers. Some of the designs are coming back very nurturing and maternal, I don't want to dissuade clients who are not mothers. I just want the logo to let them know they're in good hands because of what I've accomplished as a woman, a mother, an athlete, and a business person.
Added Sunday, June 24, 2012
I'd love to see some stuff that's a little edgier. My field (health and wellness) is filled with earnest, wholesome logos, I'd love to turn that on it's ear.
Added Monday, June 25, 2012
I wonder if there's a modern approach to an ocean image. even a line drawing that could represent the horizon.
Added Thursday, June 28, 2012
My account is no longer refundable
Added Thursday, June 28, 2012
I was thinking of using just the acronym, OHM, but vertical, rather than horizontal. See what you can do. I added a crude image to my profile of my idea.
Added Friday, June 29, 2012
Target Market(s)
Anyone who's ready to get healthy, and to put themselves first. Nutrition for every BODY!
Industry/Entity Type
Health
Logo Text
One Healthy Mother
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I thought of an athletic female image, a silhouette with hands on hips, in a circle, top of a mountain, something like that, but I'm open to anything that connotes strength and health. It can't be too illustrative, more bold, clean lines. Simple.
Should not have
- Crunchy, yoga-esque designs, bunches of healthy foods, that's what everyone in my field does.
