Cancer patient info booklet - NZ charity

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Brochure Design Brief

This is a new booklet which will be given to patients who are newly diagnosed with Neuroendocrine cancer. This is an uncommon cancer which is the same type that Apple founder Steve Jobs died from. It can arise anywhere in the body but more commonly in the gastro-intestisinal tract. Mostly an adult disease affecting both sexes, tumours are often slow growing. Patients are misdiagnosed on average for 7 years, so this is an informative booklet to help them understand their recent diagnosis and work through the complex detail of their disease.

I am looking for someone to design a professional, clean looking booklet that uses friendly/warm images around the detailed information that this booklet includes. I have attached the word document so you can see the detail, however the wording has not been finalised so will need to be able to edit the copy.

Our logo will go on the back (Unicorn Foundation NZ) however we want to avoid an images relating to Unicorns! We are a registered charity established to support patients with NET cancer in New Zealand, for more info please visit our website: www.unicornfoundation.org.nz.

This is a booklet written by doctors so it must be professional and not too cluttered. This is the first information booklet produced in NZ for NET cancer so I want this to look really good. In terms of size, we are thinking A4 with a pouch at the back to add in extra leaflets. Logos to go on the back.

Please feel free to ask me questions.

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Updates

Project Deadline Extended
Reason: Keen to see more designs, please no images of patients / people being cared for. thanks!
Added Thursday, May 22, 2014

Target Market(s)

this needs to appeal to people aged between 30 to 70 years old. However I would prefer images used of people to be of people aged between 30 to 55 years old.

Industry/Entity Type

Charity


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

3176b5
0792cd
86acd3
0255a3
0555a3
0455a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Professional, modern look. mostly grey scale with use of one colour to break it up. Lots of space so its not too cluttered or busy.
    I need this in a file format that I can edit the copy. Photoshop, powerpoint or something similar please
Nice to have
  • large clear images of people, however not too many as I have just had some printing quotes and they are very expensive. thanks.
Should not have
  • No images of Unicorns please. No images of dying/sick people please. Needs to be positive images but not cheesy.

Files
Download all files - 0.4 MB