Logo Design Project for Paragon
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This customer received 25 logo designs from 16 designers. They chose this logo design from instudio as the winning design.
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We've been a recruitment services company placing IT permanent and contract staff since 1992. over the past 12 months we have been providing additional professional/consulting services, beyond recruitment, but still with a human resources focus. We no longer want to be known as Paragon Recruitment Services - our new name will be Paragon Plus. Our current logo is really name mark and i like having the name in the logo but I am also interested in seeing if there's a way of including an image or icon within the name mark.I failed to mention that the colour Purple has to be used. See our website www.paragonrec.com.au for an idea of the colour (also I think gold goes well with it)
I dont' want a wide design....more compact....the word PLUS should not follow PARAGON on the same line
Updates
I failed to mention that the colour Purple has to be used.
See our website
www.paragonrec.com.au
Added Thursday, June 21, 2012
Target Market(s)
Professionals - People earning more than $100k
Industry/Entity Type
It Company
Logo Text
Paragon Plus - Strike the Right Balance
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The images that I have in my mind and their associated meanings :
A candle lighting another candle - the first candle does not have its power diminished by lighting the second candle and yet is the catalyst for doubling the light that is being generated.
I like the image of a lighthouse and how it is a beacon for ships to protect them from dangerous waters.
I also would like to convey the feeling of being connected to humanity through something like a honeycomb- but not in a rigid/engineering type honeycomb but more like a gooey one that is moving continously.
Only ideas - don't have to use any of them