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Fair Traders of Australia Logo Design
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This customer received 177 logo designs from 54 designers. They chose this logo design from Jesame as the winning design.
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A$500
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177 designs
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54 designers
Logo Design Brief
'Fair Traders of Australia' is an endoresment scheme for small businesses in Australia that only trade/retail 100% fair trade products.
Fair trade is about people. As Fair Traders we embrace social and economic/trade justice in our trading, wholesale and retail practices. We are looking for a logo that embodies our core values of trust, partnership and authenticity. We are 'social entrepreneurs' who believe that what goes around comes around and that we should do business in a just and fair way that enables artisans, farmers and producers in the developing world get a fair deal for all their hard work.
The main use of the logo will be in-store - e.g. as a window sticker or on a counter card to communicate to consumers that the business is a Fair Trader of Australia member so the logo needs to be bold, distinctive and stand out.
Updates
Thank you to everyone who submitted a design for 'Fair Traders of Australia'. We were really blown away by the high quality and wide range of interpretations of designs from our brief.
It was tough for us to select a final choice with so many great submissions but we have finally selected a logo and are excited to move forward with the project.
Again, thank you so much for taking the time to participate and for your interest in our project. We very much appreciate your time and efforts.
Kind regards,
Rachel
Fair Trade Australia & New Zealand
Target Market(s)
Ethical consumers and businesses
Industry/Entity Type
Retail
Logo Text
Fair Traders of Australia
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Fair trade is about people, ethical, handmade/crafted, community.
Should not have
- The design should not look like the Fairtrade Label/Mark or WFTO logo. It should not incorporate blue and green together within the design. Please do not use black.