IDSC Journal May 2014

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This customer received 10 graphic designs from 5 designers. They chose this graphic design from TedAtkinson as the winning design.
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Graphic Design Brief
I simply need a clean, high quality, well-proportioned version of this attached pdf mock-up of an ad for a Trade Journal.
It has only 6 simple elements
1. The logo, which can be placed wherever is best visually
2. A strapline to draw attention to the next item, the "email visual"
3. The email visual which I would like to see at an angle on the page, with background shadow to lift it off the page,
4. Details of the company Harvey Medic
5. Contact details
6. I'd like the text that is in the email image in the ad to be available on the company's website. In that way, a reader of the ad could go there (or be taken there by QR code?) and have an email prepared for him/her to edit and send to their colleagues.
The main thing is that this ad must be sharp and clean and eye-catching.
I can provide the logo, the email in Word format and the other pieces of text also -
it's really a simple layout exercise to meet these specs:
Advertisement size depth x width (mm) 270 x 188
Bleed sizes Full Page: 303 x 213
High Resolution PDFs are the preferable option but other file formats are
acceptable.
Target Market(s)
A closed group of people involved in sterilising stuff in hospitals
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be clean and sharp and suggest, by its look and feel, that the company's products are top quality
Look and feel of the ad should mirror that of www.harveymedic.com