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Venterra Realty Brochure Solution
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This customer received 34 brochure designs from 10 designers. They chose this brochure design from Monsterish as the winning design.
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US$460
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34 designs
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10 designers
Brochure Design Brief
We are a Property Management company that owns 50 apartment communities; 50 products. We are in need of a new solution for our property brochures; I’m not even sure that the solution is a brochure.
The main use for brochures in our industry is having the floor plan as a visual. Rather than a typical brochure or “marketing fluff”, we are looking for the most practical solution. We want a solution that illustrates our floor plans and entices the prospect to leave a deposit, put an apartment on hold and/or apply for the apartment.
Our company and its apartment communities are heavily focused on Customer Service, which is the biggest differentiator among us and our competitors. Our Customer Service initiatives are backed by a couple of 3rd party sources and our Live it. Love it. Guaranteed™ initiative (30-day move in guarantee), is one of our strongest selling tools.
We are looking to keep the cost low (we have even thought about not doing brochures since we can print floor plans from our websites), but are considering different options. We are open to all colors; even black and white. We are in process of redesigning our website including colors so don’t be restricted to colors on the website.
The other message we want to send is that we’re tired of wasting paper and we don’t need a bunch of jargon, just want what works. So, small is good; for example.
Main Goal: Compels the prospect to leave a deposit, includes a way for us to illustrate the multiple floor plans per property and is environmentally responsible.
Refer to http://venterraliving.com/amberplace/rent_pricing_availability for some examples of floor plans.
Updates
Hello Designers!
Added Tuesday, June 26, 2012
Project Deadline Extended
Reason: We have decided to extend the deadline for submission by 7 days due to other projects that we have going on. We want to be able to use the full amount of time after the submission period is over to thoughtfully review each design submitted. We would rather add more time than rush the period to give every one who submits a design a fair chance.
Added Thursday, July 05, 2012
Hi Designers!
Added Monday, July 16, 2012
Target Market(s)
Renters, Average Age 25 – 34
Industry/Entity Type
Apartment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Property specific Floor Plans either included in the design or a note that you would suggest we print these from the website as needed
- Call to action to leave deposit or apply for apartment
- 30 day guarantee (Live it. Love it. Guaranteed™)
- Company Tagline: A Better Way of Living
- Property Specific Logos (if you will be suggesting property specific designs with floor plans, otherwise (with a standard folder or envelope of sorts) the Venterra logos should be used
- Professionally Managed by Venterra Realty
- Property Address, Phone Number
- www.facebook.com/venterrarealty
- www.youtube.com/venterrarealty
Nice to have
- - QR codes (for linking to our website) if thought needed
- Objective is to leave deposit; is there anything we can do to facilitate that through the brochure?
- Outside the box solution that is personable and relates more to the prospect/person.
Should not have
- - Bubble letters or "loud" fonts
- Traditional romance narrative that you see on brochures
- No fluff or flamboyant designs
- Not expensive