• US$370

• 75 designs

• 18 designers

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Icon Design Brief

We need a masculine crown designed for our main product, Cremo Cream, the astonishingly superior shave cream. Please check out the website www.cremocream.com and familiarize yourself with the brand. All colors, fonts and design will remain exactly the same except for the actual CROWN, which needs to be changed for trademark issues.

IMPORTANT: THE NEW CROWN NEEDS TO BE SIGNIFICANTLY DIFFERENT FROM THE CURRENT ONE. THAT BEING SAID IT NEEDS TO BE SIMILAR ENOUGH THAT IT WILL NOT UPSET THE LOOK AND FEEL OF THE PACKAGING.

The word "SHAVE" will be on the crown in Franklin Gothic Demi Cond font. Also, the crown should be designed in black and I will flip it to red. The crown should be slightly concave on the bottom, as in the current design, the word SHAVE follows the shape as well.

I have attached crowns so that you can get an idea and go from there with own design.

Target Market(s)

Any man that shaves, should also speak somewhat to the female that is usually the purchaser of the product for the man in their life.

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Masculine, simple, one color, different from current crown

Should not have

• extreme detail that will not show up when printing on the tube,

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Files

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