• A$200

• 37 designs

• 8 designers

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Logo Design Brief

I need a logo for a new online financial services business called 'Discover Financial Advice'.

The majority of customers will be referred to this business by mortgage brokers. For most of these customers taking out a mortgage is a significant change to their financial situation and for example:
- Customers may not be aware of the importance financial advice with regard to protecting their employed income. If circumstances arise and they are unable to work for an extended period of time due to sickness or injury there is no income to meet monthly loan repayments and living expenses. They may be forced to sell assets to meet the repayments or even worse end up losing their home or business due to foreclosure.
- Or the importance of the main income earner taking out life insurance to repay the loan in the event of premature death so that a remaining spouse does not have to sell the family home or perhaps be forced back into the workforce etc.
- Or how much they are paying in unnecessary fees by having 5 superannuation funds and the negative impact this has on their retirement savings. - Setting financial goals (e.g. early debt repayment, annual holidays, a comfortable retirement) and putting plans in place to meet them.

These are just some examples.

It's all about setting goals and putting plans in place to meet and protect them no matter what life throws at you. E.g. A goal to own your own home sooner relies on your income, so budgeting to make those extra repayments and isnuring your income if you are sick and injured and unable to work means you more likely to meet your goal of owning your own home sooner etc.

There are no get rich quick schemes. In essence, this is the key message I will be sending to customers:

If you don’t have significant amount of cash, investments and time on your hands you may not think it’s worthwhile or affordable to seek out the service of a financial adviser for you situation. You may be surprised to discover that there may be areas/aspects of your day to day life that could benefit with some advice today that has the potential to make a real difference to you now and in the future. Discovering the benefits of Financial Advice does not have to take a lot of your time or a lot of your money, it just takes an open/curious mind. You never know what you’ll uncover when you Discover Financial Advice.

Financial advice is quite a serious topic, but I will be endeavouring to make the process of receiving and implementing financial advice an interesting and exciting journey that will leave customers feeling confident and in control of their financial situation.

In terms of colours, I am fairly open - keep in mind the professional image I would like to project - so hot pink and orange will probably not appeal. You guys work with a palate of colours daily so will know better than me what does and doesn't look good, hence why I'm outsourcing the logo creation.

Thanks!

Target Market(s)

It needs to have fairly broad appeal. From couples with dependant kids, to professionals (doctor/lawyer etc) to small to medium business / entreprenuers.At some point in the future I may target female clients. (some woman my be more comfortable seeking financial advice from woman).

Industry/Entity Type

Life Insurance

Logo Text

Discover Financial Advice

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The business name: Discover Financial Advice.

Nice to have

• Would like an an abstract logo or picture worked into or around the words. You may come up with a clever way of presenting the words that are consistant with the theme of discover finacial advice.

Should not have

• It's financial advice - but no money bags, $ signs etc. Financial advice is about putting the plans in place to meet your goals and do what matters to you e.g. travel to the destinations you've always wanted to go, have enough money to enjoy the things you love in retirement. Not about getting rich..