Logo for e-Lofts: new type of upscale apartment/office building in the United States

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This customer received 235 logo designs from 77 designers. They chose this logo design from Formen as the winning design.
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Logo Design Brief
We need a logo for "e-Lofts," a new concept of rental space that transforms empty office buildings into *cool* new places to live and to work. They have multiple uses: apartments, offices, or combination apartment-offices.
"E" stands for "everything"; e-Lofts leave it up to the renter to decide what to do with the space, giving renters freedom to make the space fit their needs and vision. E-Lofts are a great place for anyone looking for a high-end apartment or an easy-to-rent office for start-ups and small businesses. An e-Loft could even be your home and your office, all in one.
The e-Loft is a fresh idea that transforms a tired, low-demand product (vacant office buildings) into something newly desirable and interesting: truly flexible places to live and work.
The attachments show what the apartments and offices could look like, and what they look like empty.
NOTE: *We are the same people seeking designs for "OpenStudio Lofts."
Updates
Before submitting a logo, please be sure to look at the PDFs included in our brief-they show the vacant office space that we will transform into e-Lofts.
Added Friday, April 04, 2014
We guaranteed payment. Please submit more designs.
Added Wednesday, April 09, 2014
Project Deadline Extended
Reason: We are interested in receiving more submissions.
Added Friday, April 25, 2014
Target Market(s)
Adults in the United States ages 23-45 who have relatively high incomes and live in large metropolitan areas.
Industry/Entity Type
Apartment
Logo Text
e-Lofts
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.