News Framing & Public Opinion

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This customer received 18 brochure designs from 2 designers. They chose this brochure design from JayTee as the winning design.
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Brochure Design Brief
We want a 4-color report that highlights the findings of a 2-part news and public opinion study. Such a report can be boring, so we would like it somewhat appealing to a variety of audiences. Audience members will be:
• American Indian tribal officials
• Fish and wildlife biologists
• US government officials
Goal is to have the report mailed in an envelope that can be sent USA first-class postage, but larger than the regulation #10 envelope. In the USA a larger first class envelope cannot be larger than:
6-1/8 inches high x 11-1/2 inches long x 1/4 inch thick
(For more information see
http://pe.usps.com/businessmail101/mailcharacteristics/letters.htm)
MY PREFRENCE is the 6x9 envelope, which still qualifies for first class. A folded brochure is just fine.
The artwork is open (but MUST be copyright free) and should appeal to an educated, mature audience. This is a scientific report, and while it should be tasteful, it’s fine to have some impact and visual appeal.
I RECEIVED THE following tip from a designer for copyright free images. Here is the message:
Corps of Engineers digital visual library:
http://eportal.usace.army.mil/sites/DVL/default.aspx
images.google.com
append "site:.gov" to the end of the query to only return images gathered from federal and state websites.
Artwork should not offend American Indian professionals, who are subject to stereotyping in media communication. A good example of tasteful communication can be seen at the website of the Columbia River Intertribal Fish Commission:
http://www.critfc.org/
Updates
Check the critfc website for possible art opportunities http://www.critfc.org/
They also have a facebook page
Some ideas include:
1. Salmon
2.. Bonneville dam
3. native fishers
4. fish spawning
Added Thursday, June 14, 2012
Target Market(s)
scientists, professionals, native american governments, fishermen
Industry/Entity Type
Communication
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- tasteful
Nice to have
- artwork and visuals
Should not have
- stereotypes