Fishing Lure manufacturer needs a logo design

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This customer received 27 logo designs from 8 designers. They chose this logo design from ShadowcasterStudio as the winning design.
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We are a hobby business manufacturing fishing lures in South Australia. We are about to expand our operations and want a fresh new look for our brand "Tuckertime Lures". The logo should also include the slogan "Fooling fish since 1993". We are open to ideas about the style of the logo but preference will be given to designs that have a "fishy" vibe and even a fish related graphic (see attached example).
Target Market(s)
Freshwater lure fishermen & women of all ages.
Industry/Entity Type
Business
Logo Text
TUCKERTIME LURES Fooling fish since 1993
Logo styles of interest
Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Graphic of a fishing lure as close as possible to our shape - see attached photos