Logo Design for a Laser Scanning Company in the Mining and Landfill Industries
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This customer received 80 logo designs from 24 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
We need a logo design for a start-up company called Petram Measurements. Petram means "rock" in Latin. We will be doing 3D laser surveying of open pit mines and active landfills, as well as measuring stockpiles of coal, sand, and rock. Our market is coast to coast primarily in the southern half of the United States, although we are open to the global mining market. We will use the logo on our hard hats, work shirts, and business cards. Surveying, Engineering, Mining, and Technology would all be accurate descriptions of our field of work. We use laser scanners mounted on trucks or tripods and point cloud processing software as the tools of our trade.
Our primary values are: Honesty, Courage, Generosity, and Ardent Proactivity. Our aim is to produce highly accurate reports swiftly and with joy. We enjoy the work that we do, we have a simple structure, are easy to work with and always have our eyes and hearts wide open to new opportunities. Our "feel" is a strong, confident handshake and a warm smile.
We are wide open on design, the company name can be incorporated in the design, but it doesn't have to be. You can use the whole name, just the word Petram, or simply the letter P. We have no preference other than variety and after browsing this site are excited to see what you come up with.
As a starting point, we like the following colors individually: green, red, brown, and blue. Do not feel limited to just those colors or even a single color.
Updates
We will be making a decision no later than end of the business day (US time) 6/21. Please have your besty designs in by then.
Thank you, we have been very pleased with what we have seen.
Added Tuesday, June 19, 2012
I have also uploaded an image of a stockpile area. Use this as inspiration if it helps.
Added Tuesday, June 19, 2012
We were going to make a decision today (6/21/12) but got some more time. We will now pick the final design on Monday June 25th as we have to make business cards that afternoon. Good luck. Thanks for all the great designs.
Added Friday, June 22, 2012
Would like to see some Logo concepts similar to the cement company Holcim's logo. Also some circular logos. Maybe some symmetrical logos with a dash of asymmetry. Thanks to all who have submitted so far.
Added Friday, June 22, 2012
Target Market(s)
Majority Male / Mining Industry / Blue Collar / Quarry and Landfill Managers
Industry/Entity Type
Software
Logo Text
(None provided)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, clean, iconic. Looks cool as a logo on a hardhat or on a ballcap.
Nice to have
- Wide open. It is up to you.
Should not have
- Nothing cute.