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'Wired' Magazine-Full Pg Print Ad-Cloud Computing Co USA Mkt Launch
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This customer received 106 print designs from 25 designers. They chose this print design from Dora Schall as the winning design.
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US$2250
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106 designs
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25 designers
Print Design Brief
1 page ‘Wired’ magazine US print ad w/ corresponding ‘Wired’ online ad running 5 consecutive mos. starting August 2012.
This is the US market launch of a new cloud computing IaaS co. - ProfitBricks (www.profitbricks.com). Co. hq's is in Berlin, DE w/ US hq's at MIT Technology Park in Cambridge, MA.
ProfitBricks has been in stealth development mode for 2 yrs & just publicly launched in Germany last month in May. Founded & led by the co-founders of 1&1, the world's largest hosting provider, ProfitBricks is THE next generation price/performance/ease-of-use cloud computing leader. With insights gained from 1&1, ProfitBricks technology, architecture, service philosophy & pricing was built from the ground up to be the best price/performance cloud computing provider in the world.
Timed in synch with other US launch initiatives, this ad campaign is purely focused on establishing US brand awareness.
- Attached is an extensive adv design brief -
Updates
Note the design submittal deadline is Noon US EST June 12, 2012 - Tuesday.
Thanks!
Added Saturday, June 09, 2012
Feel free to submit any clarification questions. We will be checking & answering over this weekend & Monday.
Thanks!
We need the winning design to include:
1. File formats (at minimum):
a) Adobe Acrobat 9 Document (*.pdf) &/or Adobe Illustrator CS3 artwork (*.ai) and
b) JPEG Image (*.jpg, *.jpeg)
2. CMYK color
3. Vector images (not raster)
4. 300 dpi resolution or higher
5. Text fonts to be converted to curves or paths
Added Saturday, June 09, 2012
Based on some great input from a designer:
I just switched the project to a ''guaranteed payment''.
I also added the call to action, drive to ProfitBricks website
www.profitbricks.com as well as the request to include the ProfitBricks
logo - for which I attached the eps file.
Full page ad dimensions for Wired magazine will be posted on Monday morning.
Note - of course, the winning designer gets 'bragging rights' or credits for creating the winning design that will run in Wired magazine for 5 months. A great addition to anyone's portfolio!
Thanks to all & I look forward to your ideas!
Added Sunday, June 10, 2012
Hello all designers!
Because we are only now adding the design technical specs, we are extending the deadline!
Thanks!
Added Tuesday, June 12, 2012
Project Deadline Extended
Reason: Extending deadline because only now adding the design tech specs
Added Tuesday, June 12, 2012
Wired magazine mechanicals now added as an attachment. It is a 1 page pdf providing the mechanical details of print ad creative submittal to Wired.
Thanks!
Added Wednesday, June 13, 2012
Target Market(s)
Primary: Internet professional (PLSAs & Developers) who are considered ‘intelligent, progressive, cool, ‘influencers.' Also IT bus decision maker
Industry/Entity Type
Architecture
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Concept #1 - “Made in Germany” theme - see ProfitBricks website & German print adv. included in attached design brief.
We’re partial to a “Made in Germany” theme or a similar German theme. This will be consistent with & leverage ProfitBricks web presence & synch with the overall story of the history & differentiation of the company.
Concept #2 - “Creative” theme – your creative ideas
See ‘Sprint-German Boss’ commercial for just one, creative, humorous idea - http://www.youtube.com/watch?v=drRTJWbxRzg
Your design submittals should include at least 2 designs: 1st-German-centric, 2nd-your own, free, creative idea, not necessarily German-centric
Include ProfitBricks logo - see attached eps file
Call to action: drive readers to ProfitBricks website www.profitbricks.com