• NZ$240

• 45 designs

• 15 designers

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Logo Design Brief

We need a logo designed for our food truck business. We are going to be selling American street food - primarily a range of chilli, hot dogs and other street food from an old converted 1969 ford fire truck. My partners business 'Skinhead Chef' is founded on his routes of being a non-racist skinhead and we would like to bring some of the skinhead iconography into this brand. Namely the black and white checkered circle of Trojan records and the name Trojan Dog (which is so named because of this). We also like the name Trojan dog because it brings the idea that we are hiding a food truck inside a fire engine - it is our Trojan horse!

We have played around with some sketched designs but need something a lot more professional looking. We like the idea of a fun, friendly logo, but also a strong logo that people would want to wear on t-shirts etc.

we have used our own pitbull dog in the logo sketched and would quite like the idea of him featuring in the logo if it fits and makes sense.

we think a 3 colour logo will be easiest for replication and simplicity, but are willing to look at full colour and black and white. Our ideas for colour are black white and red (for the fire engine) or black white and blue.

Our strap line is 'street food with edge' playing on the cutting edge nature of our food and harkening to the straight edge approach we take.

Target Market(s)

Young 20-40's, hip. Like to go to concerts, events, open air cinema. Are adventurous in their food tastes. Don't stick with the norm. Have tattoos, play roller derby, have their own style.
Not an expensive product, but people who are willing to spend a little more for something special.
A brand that is friendly and approachable but emulates quality products and good flavor.

Industry/Entity Type

Business

Logo Text

Trojan Dog - Street food with edge

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean lines, easily recognizable. A strong brand that people engage with

Should not have

• anything with racist connotations or anything that would put people off eating (i.e. disgusting food related imagery).

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Files

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