The Razor Straight Company - we need a logo!

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This customer received 21 logo designs from 6 designers. They chose this logo design from Brett Wright Design as the winning design.
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Logo Design Brief
The Razor Straight Company is a purely online retail business, specializing in selling very high quality Straight Razors and associated shaving accessories for men.
Our product range is manufactured in Europe (largely by Dovo), very high quality and is sometimes limited in availability, so it's important that our logo and website reflect the "premium" nature of our product and service.
We specialise in Straight Razors as opposed to other types of shaving products, so we like the idea of incorporating an image or outline of a Straight Razor in our logo.
Obviously we are appealing to a masculine audience, so that should influence the colour choice used in design. Having said that, we don't want it to be "over-poweringly" masculine as a proportion of our purchasers are female - buying gifts for the man in their life.
As with all things, simple tends to be best, but it needs to be polished.
We will be reproducing this logo on Business Cards and Letter Heads as well as on the website, so it's important that the design style is able to be clearly printed onto paper/card mediums as well as being visible and clear online. Thanks!
Updates
We've now committed to the funding for this project (no longer refundable) - thanks to everybody who has already provided some design ideas, we look forward to seeing everybody else's soon!
Added Thursday, June 14, 2012
Target Market(s)
Professional/Successful males, or females looking to purchase gifts for professional males. Possibly high-end barbers/salons.
Industry/Entity Type
Retail
Logo Text
The Razor Straight Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.