Tweaking the logo for an executive coaching business
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This customer received 85 logo designs from 31 designers. They chose this logo design from cuka as the winning design.
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Logo Design Brief
Our company, Legacy Process, runs coaching and wellness retreats for executives suffering from burnout syndrome. We have a programme which will enable clients to get clarity on what they want out of life and how to achieve it.
Our website is www.legacyprocess.com. We already have a logo but I would like to change our existing logo to reflect our new theme which is Navigation / Nautical related. We like to think of ourselves as the Navigators helping our clients who are the Captains of their lives find clarity and a route to their goals.
E.g. having a logo of a ship with sails, a lighthouse, a sextant or something involving "navigation"
The colours of the logo could also be changed.
Our target audience is senior executives and leaders so it must have a sophisticated and clean feel to the logo. Nothing childish/ bubble fonts etc. However I would like to see some creativity and am happy to look at whimsical / out of the box ideas as long as they are tastefully done.
Examples of logos which I think are sophisticated, modern and cool are the Apple logo, the swissair logo, the Monocle magazine, and my favourite is Smiling Mind's logo which is a charity started by a friend of mine. You can see it at http://smilingmind.com.au/
Industry/Entity Type
Charity
Logo Text
The Legacy Process
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must have a sophisticated and clean feel to the logo. Nothing childish/ bubble fonts etc.