Modern Organic Foods Company Need new logo-Branding for Packaging Lables

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Logo Design Brief

We need a logo design and then full branding for our existing business, Eclipse Wholefoods (google to see current brand). We make, package and sell Muesli, supplements and many other health food products. We need a great logo/branding to go on our packaging and labels.

Our Logo should include our brand name "Eclipse Wholefoods". "Eclipse" is the primary word in the brand. We also have a strap line that we use "Real food. Real Good " This strap line will be used with the logo at some times, but not always. Our main colors are currently green-yellow and orange, but on our product packaging we currently change the colours for each product (see example image)

We are a organic food maker. A small business. We need a logo made for our packaging (and next, packaging & label design), web and other uses. We have been trading for 2 years but now it is time to rebrand to grow our business. We consider ourselves a modern business apealling to aware, modern and health concious individuals. We are wanting designs that are modern, clean and friendly without being 'hippy'.

Target Market(s)

Our target market is 30 - 60 yo, historically women but men are increasing fast. They are aware, educated people who consider the care of their look and health to be very important.

Industry/Entity Type

Business

Logo Text

Eclipse Wholefoods. real food. real good


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must have a graphic and words
Nice to have
  • logo could incorporate a representation of an eclipse in some way.

    A logo that can version into a square area dimension would be positive.

    I have attached a version of our current packaging. We use a range of colours in our packaging.
Should not have
  • No 'Hippy' or 'flowery' style.

Files
Payments
1st place
A$360
Participation payments x 8
A$20
Total
A$520

Project Deadline
29 Mar 2014 18:00:22 UTC
Language