Logo for City Quarter Community Assoc

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This customer received 180 logo designs from 44 designers. They chose this logo design from Logocraft as the winning design.
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Logo Design Brief
We would like a NEW logo designed for a residential community of apartments and residences located in Sydney, Australia. The Development is called "City Quarter" The logo will be used primarily on the soon to be launched Community Association website, and also on potential site signage and documentation.
City Quarter is a great place to live and we would like our logo to communicate a sense of community.
Whilst the logo may incorporate colour, we prefer a logo that is effective without colour.
It should be squarish and compact and include the words "City Quarter".
It can possibly (but not necessarily) include the initials of City Quarter - "C Q" as per the attached "Old logo"
Some background on City Quarter:
City Quarter is a community located in the heart of Camperdown on the site that was formerly the Royal Alexandra Hospital for Children. The site is rich in heritage and contains a number of mementos of its historical roots. Today it is a thriving community of over 1,000 apartments and 13 townhouses. Two of our buildings are heritage listed
City Quarter has a number of facilities available for residents including an indoor and outdoor pools, gyms and a meeting room. There are also business tenants such as the café, restaurants and convenience store that are open to the public.
Updates
Project Deadline Extended
Reason: We are meeting this evening to review the submitted designs to date and provide feedback to designers. Hence we are extending the deadline for 10 days to allow designers to respond to geedback and refine designs...
Added Tuesday, April 19, 2011
Project Deadline Extended
Reason: The final amendments to the brief have been made. The logo requires the words City Quarter rather than just the initials. Apologies to all designers. Regular feedback will be provided during the last week.
Added Tuesday, April 26, 2011
Project Deadline Extended
Reason: We are down to 6 final designs. We are asking for some minor revisions to submitted designs and will then choose the contest winner and 2 runner ups. Thankyou for your efforts and patience.
Added Tuesday, May 10, 2011
Target Market(s)
Our audience is primarily residents of City Quarter - a modern inner city community of families and professionals.
Industry/Entity Type
Convenience Store
Logo Text
City Quarter
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include the name City Quarter
Nice to have
- A sense of "community or home"
Should not have
- Too complex or to much colour etc as it will likely be used on documents that are photo-copied or building signage.