• €105

• 33 designs

• 14 designers

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T-shirt Design Brief

We need a t-shirt design for Drinkster.dk. Drinkster is an online happy hour / nightlife dealsite. Our target audience is 18-26 years old people who go out frequently.

The t-shirt should incorporate the logo (attached). The t-shirt will be given to our pub crawl guides, but it will be also be sold to Drinkster users. We want the shirt to be "cool enough" so that people wear it to school for example, not just when they go to a Drinkster event. So it probably shouldn't be too heavy on the commercial branding. Consider similarities to Abercrombie and Fitch (e.g. http://www.abercrombie.com/shop/eu/mens-casual-cool) and Rebels Union (http://rebelsunion.dk/), perhaps with a slightly rugged look.

These are some examples that are not good enough (in case you're wondering): http://d.pr/f/j3fI

This (my draft) is our best option right now: http://d.pr/f/DSBD

We need it to be monochrome so it can be inverted (purple on white shirt, white on purple shirt). The fonts we use on our website are Philosopher and Doppio One (you can find them online). They may not work so well for the t-shirt though (I didn't use them for my draft).

The tag line can be "serving pe%ple" or "Est. 2012" or

It'll be too expensive to print the entire shirt, so it should be possible to display the graphic centered on the t-shirt.

Industry/Entity Type

Online

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