Logo Design Project

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This customer received 85 logo designs from 25 designers. They chose this logo design from BM Create as the winning design.
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Logo Design Brief
Australian Transport & Logistics Software Solution development company looking for a revamp of our corporate image, starting with a new logo.
The current logo design has been in the market for over 20 years, and requires a redesign to modernise the image portrayed.
We would like a colour version, to be used online, in marketing material, printed format (business cards & Collateral), etc and also a mono version for other purposes.
The business name is CMS Transport Systems. The logo design should focus more towards "Transport Systems" than the acronym "CMS".
Our initial feel is that a softer "pastel" palette would provide the modern feel we would like; We are however open to suggestions on colours & design ideas.
Target Market(s)
Management/Owners of Transport & Logistics Businesses (Small, Medium & Large organisations).
Industry/Entity Type
Marketing
Logo Text
CMS Transport Systems
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A fresh, simple and professional look and feel is what we are after.
Open to a wordmark logo or maybe a combination of Abstract logo & Wordmark
Should not have
- no cartoon style images (ie. no cartoon trucks, etc)