Refresh
Cool cafe needs help with our corporate identity.
Want to win a job like this?
This customer received 28 stationery designs from 7 designers. They chose this stationery design from Wick'd as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
A$360
-
28 designs
-
7 designers
Stationery Design Brief
We have a logo! We have a font!
What we need is to tie it together for
1. A menu
2. Labels for jam and other things we sell
3. Business Cards
All should have the same design style.
We have a strong design aesthetic in the cafe. Lots of colour and quirky objects. See this Flickr profile for photos (you can download high-res from here if you sign into Flickr): http://www.flickr.com/photos/96343273@N08/
Also our website is www.johngorilla.com
A main feature is the counter that is made of yardsticks.
There is also a bit of and 80's feel. Especially images of Charles and Di (the Royals).
We also like weird taxidermy and anthropology images from the 1920s. William T. Hornaday was an anthropologist who used to own a Gorilla called John. That is where our name comes from. Google 'William T. Hornaday' for interesting images.
Perhaps design elements could be taken from any of these themes, although we are open to other ideas.
We like being playful and irreverent.
The logo is the words John Gorilla in Cursive. We want to stick with that. The font we like is House Industries Eames. The logo is currently blue colour - this can change.
1.Menu Specs
We like printing this ourselves. Thick paper A4 with a fold seems to work well. We want some design elements added. Our existing menu is attached.
2. Labels
We have jam jars and labels for biscuits. These are various sizes. It needs to have the name of the jam,e.g. Apricot, The John Gorilla Logo, Some design elements, A list of ingredients, and the weight. Eg 250g.
3. Business Card
A standard sized business card with The logo, design elements and the following words:
John Gorilla Cafe
49 Pearson Street, Brunswick West
03 9005 8680
www.johngorilla.com
Updates
Project Deadline Extended
Added Monday, March 31, 2014
Project Deadline Extended
Added Thursday, April 24, 2014
Target Market(s)
Adults based in Melbourne, Australia that like design and are kind of hipsterish,
Industry/Entity Type
Printing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and font as described.
Nice to have
- Maybe a bit quirky.
Should not have
- Slick corporate look.
