International Lux Clothing line needs Logo Design

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This customer received 67 logo designs from 14 designers. They chose this logo design from Desa as the winning design.
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We need a logo design for a up and coming high fashion clothing line named "Sapeur Society." Our brand focuses on gentleman wear such as suits and ties, accessories like boutonnieres, lapel pins, wallets, luggage and jewelry as well as hi fashion casual wear ie. Tshirts/active wear.
Our brand is non gender specific meaning we do not acknowledge gender. We don't make dresses however if a woman wanted to wear a man's suit so be it. Our audience is Men, Transgender Men, Masculine Women.
The casual wear line will focus more on the conspiracy, anti-authority, anti-government way of thinking
The gentleman wear line is traditional - yacht club, royals, eliteous society members
We would like to see the use of the following, either incorporated into 1 design or multiple designs: The final design should be versatile to use for both the semi-formal and casual wear of our line.
1. Double SS's - we would like to see the S's used as objusts, or inverted, reversed, a creative way besides just S&S.
2.Crest - within the plate of the crest - double ss's, 5 stars, griffin or lion, sewing needles
3. Crest without the inner boxes like mentioned above
3. I've uploaded examples of some ideas we have. The Great Gatsby example - if you could incorporate the SS or the brand name Sapeur Society. I've also uploaded an example of #2. Instead of a belt surrounding, it would be a bowtie or just a ribbon within that object, It could say "Sapeur Society" or " To Thy Ownself Be True" Est. 2014
4. Completely Modern/Futuristic typefont with the spelling "Sapeur Society"
Color Scheme:
Maroon, Black, Ivory
Thank You, Had Fun!! We look forward to seeing your designs
Updates
Project Deadline Extended
Added Thursday, March 27, 2014
Project Deadline Extended
Added Sunday, April 06, 2014
Target Market(s)
Our brand is non gender specific meaning we do not acknowledge gender. We don't make dresses however if a woman wanted to wear a man's suit so be it. Our audience is Men, Transgender Men, Masculine Women.
The gentleman wear line is traditional - yacht club, royals, eliteous society members
We would like to see the use of the following, either incorporated into 1 design or multiple designs: The final design should be versatile to use for both the semi-formal and casual wear of our line.
Industry/Entity Type
Fashion
Logo Text
Sapeur Society
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- 1. Double SS's we would like to see the S's used as objusts, or inverted, reversed, a creative way besides just S&S
2.Crest - within the plate of the crest - double ss's, 5 stars, griffin or lion, sewing needles
3. Crest without the inner boxes like mentioned above
3. I've uploaded examples of some ideas we have. The Great Gatsby example - if you could incorporate the SS or the brand name Sapeur Society. I've also uploaded an example of #2. Instead of a belt surrounding, it would be a bowtie or just a ribbon within that object, It could say "Sapeur Society" or " To Thy Ownself Be True" Est. 2014
4. Completely Modern/Futuristic typefont with the spelling "Sapeur Society"