• A$800

• 77 designs

• 12 designers

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Label Design Brief

Redesign cafe range label for lightly carbonated fruit sodas.
Existing label has not worked in the market place and needs to appeal to 18-40 year olds with an active healthy lifestyle.

Product will remain in current 330ml glass bottle and flavour profile will include current range, sparkling water. It is preferred to maintain a body label only but will consider neck label as well. No over cap concepts will be considered..

Attached final shows brand progress. It has lost its way and needs reinvigorating.

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Files

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