The Strategy Group Logo

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This customer received 67 logo designs from 36 designers. They chose this logo design from TrisioGraphico as the winning design.
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Logo Design Brief
The logo reflects a consulting company involved in strategy - in particular Innovation. We do Innovation consulting globally with large organisations. We are a boutique consulting group specialising in consulting on Innovation, Collaboration and Globalisation. Key elements of the company are:
a) We focus on strategy
b) We focus on Innovation – especially something called Open Innovation
c) We are global
d) We are very professional, but very open and inclusive
e) Innovation is at the heart of what we do
f) We want a modern and progressive, but professional look.
g) It should not be too complex and it must be easily recognisable
h) We are at the leading edge of our profession
So we want the logo to represent a very profession company that focuses on Innovation.
Our color choice preference is dark blue, but we are not wedded to it.
Target Market(s)
Large and medium sized corporations globally
Industry/Entity Type
Group
Logo Text
The Strategy Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional
- Inspire people around innovation
- Easily recognisable
Nice to have
- Not too complex