• US$400

• 134 designs

• 36 designers

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Logo Design Brief

We need a logo design for the branding and packaging of "LUX FLAX" our bedding made of 100% linen. Targeting consumers: households in warm climates, eco-friendly, made in USA, six figure income, women ages 40-60.. We want to project this image: comfort, sophistication, quality, urban, all natural/earth friendly, green product.
The person who uses these sheets: affluent, understated elegance, likes simplicity, comfort and quality.
We want the logo to be: crisp, simple, clear, chic, sophisticated-not too much detail and to POP. two websites of competitors linoto.com and roughlinen.com . want more refined look with a bit more color.
Here is what linen sheets do: enhances restful, unbroken sleep because it is naturally thermo-regulating, insulating in cold and breathable in warm climate. It is anti-bacterial and anti-microbial and anti-fungal. the shape and nature of the fibers repel dirt and dissipate moisture.

Industry/Entity Type

Product

Logo Text

LUX FLAX