• US$200

• 50 designs

• 15 designers

---

Logo Design Brief

Task Description
Develop a corporate identity / logo that meets the following criteria:
Logo will be utilized across multiple media formats so must be appropriate for:
• Letterhead
• Web site and other digital media such as: display advertising, e-mail etc.
• Printed marketing materials
o Business cards, cover letters and letter head
• Logo must work in color and grayscale
• Large and small format printing / signage
• Preference is for deep rich colors in the BLUE spectrum – Royal Blue (primary color) with accents in either: Deep Purple, burgundy, Royal Gold (not yellow)
Our Corporate Persona
• We want a falcon (Peregrine Falcon is the model) to be integral to the design.
Falcons represent our corporate culture and our customers desires:
o majestic
o powerful
o successful
o professional
o high flying
o focused
o hard hitting
• We desire this logo to be simple but powerful, keeping that in mind, if possible, we would like to see a globe integrated into the design. The globe would represent our market demographic but to be focused on the North American continent as our primary market is the English speaking world.

• The name, “Falcon Global” should be present with the logo.
Some ideas we discussed:
• To have the attached graphic as a concept and to wrap the falcon graphic around a globe on the underneath area of the graphic.
• To have the falcon with its out swept wings wrapped around a globe. The North and South American continents are visible with the focus on the North American area.
• To have the globe above the upswept wings and to have the company name in the talons of the falcon.
Do not be limited to these ideas; we are welcome to your creative perspective.

Industry/Entity Type

Media

Logo Text

The name, “Falcon Global” should be present as well. Logo is "Where traders find edge from entry to exit"

---

Files