• US$170

• 121 designs

• 22 designers

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Logo Design Brief

We need an updated, timely logo designed to better reflect our business in today’s and future markets.

Established in 1987, Strength Tek is a Canadian workplace fitness and wellness company specializing in onsite fitness centre management and workplace wellness programs and services. We service both the federal government and the private sector, with clients located across North America.

Our professional and highly skilled staff are committed to making a difference in the lives of each individual, thereby strengthening organizations as a whole.


Key messages to communicate in the logo

We want our logo to communicate that we partner with organizations, delivering employee fitness and wellness services that support organizations to succeed.

Logo should reflect relationships and movement, keeping in mind the corporate target audience.
- Movement can reflect growth, reaching goals, success.

Target Market(s)

Marketing to businesses and decision makers within organizations (CEOs, human resources, property management, etc.)

Logo Text

Strength Tek

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design must be horizontal orientation, with the Strength Tek name on the bottom, or to the right of the graphic, if incorporating one.
• Font should be professional/corporate.
• Company name should be either Strength Tek or STRENGTH TEK. The font in both words in the company name must have equal visual weight; "Tek" should not be highlighted/bolded).

Nice to have

• A logo that has a graphic element with our full company name and that same graphic can be used with just the acronym (ST).

Should not have

• Should not look like a logo for a public/community gym
• Prefer not to have a graphic element that closely resembles a person, fitness equipment. Prefer a abstract representations.