UK Breakfast TV Show Needs a New Logo!

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This customer received 219 logo designs from 107 designers. They chose this logo design from CENTERSPREAD as the winning design.
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Logo Design Brief
Top UK breakfast television show, 'Daybreak', has announced that they will be re launching as 'Good Morning Britain'. The rebrand is rumoured to be part of a complete refresh of the show, bringing it up to date and competing with the other TV networks for morning viewers.
The design should be friendly, upbeat and smart but not corporate. It should be look British and contain the words ‘Good Morning Britain’. Also imagine that it will be used on backdrops and on screen so will need to have the ability to be scaled up or down.
DesignCrowd receives hundreds of briefs for logo redesigns from businesses throughout the world and while this is an unofficial contest, we would like to demonstrate the logo design skills of our community with this high profile change.
We’ve put £500 up for grabs for the winning entry which we will share to demonstrate the creativity of the DesignCrowd community. Who knows, your design might actually be seen by the TV show themselves and used!
Target Market(s)
UK breakfast TV viewers (families, elderly, students, children)
Industry/Entity Type
Tv
Logo Text
Good Morning Britain
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design should be friendly, upbeat and smart but not corporate.
It should be look British and contain the words ‘Good Morning Britain’.
Also imagine that it will be used on backdrops and on screen so will need to have the ability to be scaled up or down.