Fashion Land needs an charming Logo for launch

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This customer received 114 logo designs from 31 designers. They chose this logo design from iconographica as the winning design.
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We are searching for an attractive and elegant logo design that could catch people's eyes when they see it. This logo is for a new company named 'Fashion Land', dealing with ladies fashion products, so we need it to be creative, luxury looking not to complicated. No pinky or dark purple colour please.
Business card is under design process, Project #459503. If interested, please also have a look.
This is a logo for internet shop, so should be good looking on web page.
Updates
Liked your design all, Hard to make the final decision, just uploaded some inspiring photos, would be great if could have a look. Thanks
Added Wednesday, March 19, 2014
Target Market(s)
Logo target at online shopping consumers, should be attractive and elegant, target 80% or more female shoppers.
Industry/Entity Type
Internet
Logo Text
Fashion Land
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- To looking good on web page. Make it look large and big, letters could go BOLD
Nice to have
- Have a separated simplified brand mark together with the main logo, for example a nice writing F, or a combine of FL or something more creative.
Should not have
- Please no animals, no mess letter that not easy to read.