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Wireless beacon company needs a logo design
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This customer received 118 logo designs from 22 designers. They chose this logo design from Jozbel as the winning design.
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US$395
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118 designs
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22 designers
Logo Design Brief
We are an entrepreneurial, new business in the business-to-consumer space. We are seeking a logo that will serve as the visual anchor for our broader brand identify for our company.
Our company aids small business retailers in mobile marketing. By using small wireless radio nodes as “beacons,” we provide a number of different marketing engagement models between the retailer and consumer.
We use wireless technology to make interactions between the retailer and the consumer “magical” and “fun” and wish our logo to reflect this.
Please see the attached document, we are looking for the integration of a magic wand, with a radiating beacon symbol, within our name.
Updates
Hello to all designers,
Thank you for your quick submissions! We purposefully left the design contest open to interpretation to see what kinds of suggestions we could get. Based on the first round of submissions, we have received a number of good ideas which we would like to use to narrow the focus.
We have updated the design brief with a pdf attachment to show what we are looking for. Essentially, we would like designs that use the lower-case i in our name to represent a magic wand, with some "beacon" symbols radiating from it. Please take a look at the document and build on it, then resubmit your designs.
Thanks!
Added Wednesday, March 12, 2014
Thank to all of the designers for you good and fast submissions!
We have downselected to about 5-6 of the designs that are close to what we are looking for.
We will be setting up a small voting poll today to solicit inputs from members of our team as well as some target retailers. We will keep the voting open for 2 days.
We will downselect to the top 2-3 designs. We will come back with feedback within 2-3 days from today and requested final changes to the finalists, then select our winner after that.
Added Thursday, March 13, 2014
To all designers,
We have received over 100 votes for the best logo designs, which gives us a good sampling of what designs appealed to the broadest range of people.
We have sent feedback to the top 3 logo designs.
Thank you to all who have submitted designs!
Added Sunday, March 16, 2014
Target Market(s)
The target market are adults between the ages of 20-45.
They are regular users of mobile phones for shopping and browsing.
Industry/Entity Type
Small Business
Logo Text
HiBeek
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please use only a single color, orange, RGB code 232 86 22.
Logo needs to scale to a number of sizes and applications including business cards, trade show booths, and icons for mobile apps.
Logo should be made available as vector format.
Nice to have
- The winning logo will pictorially project the experience and emotion of the consumer, versus a pictorial of the “what” (radios, mobile phones, etc).
If the logo is able to work as a flat color as well as gradient color, that would be great.