• US$200

• 97 designs

• 27 designers

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Logo Design Brief

I am starting a Medicare Insurance business that will target people age 65 and older. This business will provide people aged 65 and older with insurance to supplement their federal medicare program.

My business is to sell trust, security and customer service (insurance). So images that convey this message would be ideal.

Key elements to the logo are that the name is easy to read by my target audience and there is an emphasis on the word Medicare.

I would like to see creative images to represent the business and am looking for your professional creativity to create something far more impressive and professional than I could do myself.

I will also be using this image on my website, letterhead and business cards. My website is www.mainemedicareoptions.com. My photo on the site will be included with most marketing materials, so the logo should look good when presented together with the photo.

A recent focus group helped us identify that the target audience of age 65+ favor a logo which conveys youthfulness and independence and disliked images which implied a dependence or idleness.

Thank you and Good luck!

Target Market(s)

Men and Women over age 65 living in Maine, USA.

Industry/Entity Type

Insurance

Logo Text

Maine Medicare Options

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The business name must be easy to read for the elderly. Logo must look good in monochrome and in color.

Nice to have

• It would be nice to have elements of the logo that can be expanded upon to create a watermark on envelopes or letterhead. Would also strongly prefer images on solid white background so they can be used in a variety of mediums (print, web, pens, hats, shirts, etc).