Logo Design Project - UPDATED
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This customer received 97 logo designs from 27 designers. They chose this logo design from webart as the winning design.
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Logo Design Brief
I am starting a Medicare Insurance business that will target people age 65 and older. This business will provide people aged 65 and older with insurance to supplement their federal medicare program.
My business is to sell trust, security and customer service (insurance). So images that convey this message would be ideal.
Key elements to the logo are that the name is easy to read by my target audience and there is an emphasis on the word Medicare.
I would like to see creative images to represent the business and am looking for your professional creativity to create something far more impressive and professional than I could do myself.
I will also be using this image on my website, letterhead and business cards. My website is www.mainemedicareoptions.com. My photo on the site will be included with most marketing materials, so the logo should look good when presented together with the photo.
A recent focus group helped us identify that the target audience of age 65+ favor a logo which conveys youthfulness and independence and disliked images which implied a dependence or idleness.
Thank you and Good luck!
Target Market(s)
Men and Women over age 65 living in Maine, USA.
Industry/Entity Type
Insurance
Logo Text
Maine Medicare Options
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The business name must be easy to read for the elderly. Logo must look good in monochrome and in color.
Nice to have
- It would be nice to have elements of the logo that can be expanded upon to create a watermark on envelopes or letterhead. Would also strongly prefer images on solid white background so they can be used in a variety of mediums (print, web, pens, hats, shirts, etc).