• US$240

• 30 designs

• 7 designers

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Logo Design Brief

I'm starting up a new aftermarket car parts website - a marketplace for car parts that people use to modify their car after purchase. The name is Afteride. I need a logo design for the company.

We are aiming to bring a high end feel to the aftermarket car parts marketplace. Instead of your standard auto parts online store, think of high-end fashion and home goods sites.

We're targeting primarily males, but our demographics are wider than that and can reach just about any demo segment.

I'm looking for a new logo - one that can be represented in black and white, and that could have a separate mark to represent the business.

We do not currently have any designs - we're starting with the logo. So no color combo is off limits - although as I mentioned, I want to follow classic logo design and the logo be able to be represented only in black and white.

What I'd like to avoid: obvious car marks (such an outline of a car) - I'm looking for new, fresh and a bit male.

I'm willing to look at typographic treatments, lettermark logos and abstract marks attached to typography.

Target Market(s)

Males, age 18-35

Industry/Entity Type

Fashion

Logo Text

Afteride

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Only one must have: the logo must be able to represented in black and white.

Nice to have

• Some sort of mark representing the idea that can help the logo standout.

Should not have

• I don't want to see obvious car mark references such as the outline of a car.
  
  I don't want to see references to specific parts of a car either - no wheels, engine, etc. - we cover all parts of a car so any reference to a particular part could hold us back.