• A$105

• 16 designs

• 5 designers

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Invitation Design Brief

We need an eye-catching design for a direct mail invitation to executives. The invitation will be printed on A3 paper, so the image needs to be very crisp. The invitation details are attached in a word document. Note that the location details etc will be finalised at the end of the contest, so the winner will need to update the final file

Arbinger Institute has a special red colour that it uses for all marketing materials - the colour description is Pantone 1807 CMYK C:0 M:91 Y:94 K:30 RGB R:177 G:44 B:27 . Go to the website listed on the invitation details to have a look at the Arbinger styles used on the website.
The Arbinger logo is ARBINGER in truesdell font, in the special red colour (or white if that red is the background)

Target Market(s)

senior executives (CEO's, CIOs, CFOs ) of major corporates and government agencies. These are busy people, but they are attracted by the idea of networking and mingling with their peers, as well as by the idea of hearing about a world they don't see too often (war zones) Usually they are 50+ years old, and are mostly men (but some women. They usually have pressing problems with the people around them, and want to help develop their teams.

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1 page only

Nice to have

• something thought provoking or eye catching

Should not have

• any images with references to religion or violence

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Files