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Logo Refresh for Construction Company
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This customer received 49 logo designs from 15 designers. They chose this logo design from subhadip as the winning design.
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A$200
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49 designs
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15 designers
Logo Design Brief
We require design concepts for the refreshing of the branding for an award winning local construction company. We are looking to modernise the brand.
Armstrong Downes has a strong reputation for excellence in the area and is approaching an operating milestone, and so is refreshing their name and their positioning statement.
We will require a high quality finish ready to use on all online and offline marketing material. In particular, the logo must look good in large written tender documents and on site signage.
You will find the current branding attached and you should use the existing logo in all submissions. However, feel free to manipulate the logo to give it the more modern look we are after.
There should only be 3 components in any submission:
• The name: Armstrong Downes Commercial
• The logo element
• The positioning statement: We’re listening
Other notes:
• Please use at least one of the existing current brand colours, and add no more than 1 extra colour if desired. We do not want to see red or yellow
• We need to be able to separate the elements
• We want to see 'Armstrong Donwes' and 'Commercial' with one constant factor- whether that be the colour or the font. And we don't want to see 'Commercial' too much smaller than 'Armstrong Downes'.
• We like the look of softer fonts for 'We're listening.'
Updates
Thanks for all designs submitted, please be assured we are still considering all the ones which have not been eliminated.
Added Monday, June 04, 2012
Project Deadline Extended
Reason: Our brief has changed and we want all designers to have the chance to make submissions.
Added Wednesday, June 06, 2012
Target Market(s)
Those looking for commercial construction
Industry/Entity Type
Construction
Logo Text
(None provided)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -The name: Armstrong Downes Commercial
-The current logo element, however feel free to adapt it to make it more modern
-The positioning statement: We’re listening
-At least one of the current brand colours, and add no more than 1 extra colour if desired
Nice to have
- -We want to see 'Armstrong Donwes' and 'Commercial' with one constant factor- whether that be the colour or the font. And we don't want to see 'Commercial' too much smaller than 'Armstrong Downes'.
-Also, we like the look of softer fonts for 'We're listening.'
Should not have
- -A new logo
-More than one extra colour
-Red or yellow
