• US$650

• 62 designs

• 25 designers

---

Logo Design Brief

Creative Brief
Information Technology Management Group


Creative Deliverables

We are seeking:

Phase 1:
? Logo design for use in online and offline communications, including web site, brochure and corporate communications

Phase 2:
? Web site home page layout and treatment

Phase 3:
? Style guide for all communications


What does ITMG do?

TMG provides technology-based business management services for companies looking to gain a competitive edge.

The company provides:

? management tools for sustained growth
? risk mitigation of technology investments
? effective communications among stakeholders
? enhanced effectiveness and efficiencies of systems operations



In what ways is TMG the provider of choice?

Clients seek us out because they know that our expertise is in business solutions first and technology solutions second. We see beyond the surface presentation of problems to see the real business issues.

A key strength is our ability to take complex and complicated technology issues and distill them into business language that our clients can readily access and understand.


What are the deliverables?

TMG delivers technology-based recommendations and programs that meet clients’ management, operations, communications and financial objectives.


How do we want to be perceived by our target audience?

We are first and foremost solvers of business challenges. We want our target audience to think of us as the team that looks at and develops answers to business questions that are supported by technology.

A goal is to be seen as cutting edge, technology forward, wise, caring and reliable.


How do we describe the unique qualities of our services?

We provide a high touch brand of services in all our offerings. We are:

? deeply involved with and committed to our clients’ businesses.
? devoted to working in collaboration with our clients’ teams.
? experts in enhancing productive communications between departments


What are the services TMG offers?

ITMG provides a three-pronged set of tools:

? Managed IT
o Our managed IT team delivers its services with the highest level of professionalism. We stand out in a highly commoditized service sector because we are present and committed to our clients.

? Software Development
o Ours is an architectural process where we identify client needs, current outcome shortfalls, enterprise communications goals and initiate a collaborative, iterative, strategically-focused work plan.


? Strategic Consulting
o Our strategic consulting services address broad-based business issues for which technology-based solutions can impact sales, profitability, product innovation, operational effectiveness, enhanced communications and message delivery.


What is our personality?

We are strong, decisive, self-confident and self-reliant.


Positioning Statement

TMG is the resource for IT-based management issues, offering a full spectrum of comprehensive consulting services.

We develop:

? technology-based solutions to enhance operational effectiveness
? strategic, tactical and technology approaches
? solve short and long term business challenges


Brand Promise

The benefits of our brand are:

? peace of mind in the hands of business and technical experts
? the ability to distill technology issues into business language
? a proven track record in delivering recommendations leading to successful business solutions


Support

Our experience is vast with long-standing engagements in:

? consumer products and services
? entertainment
? publishing
? finance
? technology
? legal services
? architecture
? construction and property management


Executional Guidelines

? We are seeking simple designs that work consistently across all media platforms and can be immediately recognized as unique expressions of our brand.
? Our company is seeking to appeal to a wide range of industry targets and therefore the creative executions should be broad enough to appeal to all constituent audiences.

Industry/Entity Type

Business Management

Logo Text

(None provided)

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.