Ex-Military Careers
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This customer received 80 logo designs from 19 designers. They chose this logo design from avantgarde-designs as the winning design.
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Logo Design Brief
My brother and I are setting up a company that helps Ex-Military personnel find employment once they return for service. Our business, Ex-Military Careers, will function as a job board where candidates look for new jobs and businesses post suitable roles.
Important things to note:
Ex-Military Careers has a hyphen
From this logo we need to use 2/3 cores colours (e.g. red,navy,royal blue,black) we can build some guidelines for that can carry the brand on other comms e.g. letter headed paper, business cards, pop up stands for careers conventions and newsletters etc
We have a great company name so the logo need to represent this
It would be good to see a Wordmark logo with a Lettermark accompaniment for flexibility
Updates
Project Deadline Extended
Reason: We have now included a marketing strap line which must be included.
'Bridging the gap from the Military to Civvy Street'
Added Monday, March 03, 2014
Target Market(s)
Ex-Military personnel looking for a need job and corporate companies looking to fill vacancies.
Industry/Entity Type
Business
Logo Text
Ex-Military Careers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean and clear typeface that makes the logo instantly recognisable
Nice to have
- Using the M to represent the 'bridging the gap' but not at the expense of losing the corporate look and feel
Should not have
- Gimmicky characters