Logo for online nursery products "NURSERY DIRECT"
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This customer received 49 logo designs from 13 designers. They chose this logo design from DiLion as the winning design.
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Logo Design Brief
We need a design for an online nursery products business. The logo look & feel will also be reflected in the website. (Website not yet done)
We will be selling cots, change tables, chest of drawers and feeding chairs.
Our business philosophy is to sell the best quality products at the lowest possible prices. All products will exceed Australian safety standards, and warranties offered.
We need the name "Nursery Direct" as a logo.
We also need the same matching style for each product name. (Ie- the "Charlie" range of furniture).
Updates
Thanks everyone for your designs.
What I was thinking is more like a very vibrant and FUNKY modern logo with very bright, bold colours and font.
The colours I like are lime green, orange, yellow, purple or turquoise. But not pastel shades - intense colours.
The image should not be "ND" or an arrow or an old fashioned typical baby item like a bottle or a dummy or a pram.
I like the idea of a rainbow, jack-in-the-box, owl, ladybug, or a handmade rabbit/bear/monkey or rag-doll toy. (Not the traditional teddy bear)
Some of the designs that have come through look like logo's for health insurance or a nurses association. This logo is for a website that sells Baby items like cots and nursery furniture.
Thanks again and I look forward to hearing from you soon.
Added Friday, May 18, 2012
Project Deadline Extended
Added Wednesday, May 23, 2012
Target Market(s)
Young parents 25-40
Industry/Entity Type
Safety
Logo Text
Nursery Direct
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, clean look and feel. Bright and fresh. Vibrant colours. Recognisable logo. Modern and funky design to be repeated throughout website.
Nice to have
- Modern, Funky and quality feel. Maybe vibrant lime green / navy / purple / bright orange / intense yellow or any other bright combination.
But not too many colours at once.
Should not have
- Nothing fussy, no cursive writing, no frilly bits!
Prefer not to have traditional images like prams, stork with baby, nappy, etc.
Other images associated with babies and nursery items may be OK if they are suitable for both genders and look funky.