• US$200

• 44 designs

• 8 designers

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Logo Design Brief

Needs and expectations: We need a logo for our start up Rice and Beans Culture. Rice and Beans Culture will be an applied anthropology consulting service where we will help organizations with cultural insight for communication and management challenges. By conducting ethnography, interviews and observation in combination with quantitative tools we will identify the cultural dynamics occurring in selected groups such as internal or external stakeholders and target audiences to then create a custom communication and/or strategy program for each client.

We chose the name Rice and Beans thinking about the diversity of individual and group cultures that interact in society. The different color, shape and size of Rice and Beans represents the diversity of people, and how, when put together in a nurturing culture, greater results are accomplished and people are happier.

While we want to convey an inclusive and humane feeling, we also want to be perceived as professional and modern, masculine and feminine, direct and bold.

The people who will make the decision to hire us are top executives in communication, marketing or change management areas working in large organizations ranging from corporations to governments. It could also be marketing services in need of ethnography to serve these same entities.

This is the first stage of our design project but we plan to include business cards, stationary, webpage and wordpress in the following stages.

Industry/Entity Type

Consulting

Logo Text

Rice and Beans Culture