Unique Financial Services Professional Needs a Logo Design
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This customer received 24 logo designs from 5 designers. They chose this logo design from Dzains as the winning design.
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Logo Design Brief
I am a sole proprietor and need a unique logo for my Financial Consulting business. I provide an innovative set of financial programs that allow my clients to put money into a safe savings vehicle that PROTECTS their money from loss, but also allows for GROWTH during the good years of the stock market. These programs are "indexed" to the stock market so that they can have very nice returns, but they also have a safety component built in using options that basically "insure" the accounts from loss.
They also protect money from taxation.
I describe these as "between the banks and brokerage houses" since they get better returns than what the banks pay while eliminating the risk that pure stock market investments carry.
My ideal clients are higher net worth people that have lots of investable assets, business owners with high cash flow, athletes, physicians, and others with a need to protect and grow money.
I would love to have different shades of dark/light green, just like money has in it. I've read about colors and their psychological effect on people - the color Green makes people think of safety (a tree covering you from the rain) and of growth (plants growing, etc.). I'm open to one other color being mixed in, maybe black or something else muted like a dark grey, orange, brown, etc. I want to keep the amount of colors fairly simple for printing and graphics purposes. But I also want something on the logo to be modern and unique looking so that it catches attention.
This might be a tall order to create something that displays both elements of money, safety, and growth. I'm excited to see the ideas that are proposed.
Thank you!
Updates
Now that I have seen some ideas, I definitely know that some sort of "Tree" or "Plant" icon above the name of the business is what will describe what we do nicely. A tree is strong and also grows.
Added Tuesday, February 25, 2014
Target Market(s)
My ideal clients are higher net worth people that have lots of investable assets, business owners with high cash flow, athletes, physicians, and others with a need to protect and grow money.
Industry/Entity Type
Financial
Logo Text
Empowerment Concepts, Financial Strategies
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Multiple shades of Green - from very dark to light - sort of a hint of the way American money looks?
Should not have
- I would rather not have old style fonts - something modern but still trustworthy and exciting would be better