Flow Logo

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This customer received 207 logo designs from 35 designers. They chose this logo design from Simon Hon as the winning design.
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Logo Design Brief
I need a new logo for my company Flow Healing Arts mostly for use with web work and for letterpress business cards.
My work is about freedom: freedom from the past. I help people break free of the past and FLOW. I do this through custom, intuitive consulting work with individual clients. My ideal clients are spiritual, intuitive, and successful people who are releasing the past, childhood trauma, to heal and express their full gifts.
I provide a compassionate healing space for their transformation, and offer body based consultation.
I am looking for something graceful, subtle, and elegant, capturing the idea of a gentle flow. I like the idea of light blues because they are cooling and comforting. I'm thinking light blues and maybe dark gray?
My work is about presence and being in the body and in the moment. This is what Flow refers to. Flowing through life.
What does FLOW look like? A flowing zen brush stroke? Pale blue watercolor mark with a drip on the paper? Something textural / tactile?
Cursive letters usually don't work well. How else can we work in the flow concept?
I really want an ICONIC way to represent the word FLOW, and healing arts beside or underneath.
Please see flowhealingarts.org for some ideas on what I do.
Updates
Made a few updates to my brief. Please take a look. :)
Added Wednesday, February 26, 2014
Made some updates to brief in case that helps. Thank you for the great work! :)
Added Thursday, February 27, 2014
Project Deadline Extended
Reason: A few more days! Would like to five feedback on a few more options and get a few new ones in.
Added Saturday, March 08, 2014
I added a few more days to the design deadline if anyone has any sweet ideas on how to represent FLOW. Thank you for all the great ideas so far! Looking forward to the selection process!
Added Sunday, March 09, 2014
Target Market(s)
I work with economically successful, spiritually inclined people; mostly women and sensitive men. I help people who are stuck in the past break through and express their full potential. This work is about healing and transformation, something like contemporary shamanism.
Industry/Entity Type
Business
Logo Text
Flow Healing Arts
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Original / created
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, iconic design for FLOW. The feeling of fluidity and flow. Graceful design.
Nice to have
- Some organic Hand-rendered elements mixed in? A design that is subtle, with more being revealed on further inspection. Represents well in various sizes.
Should not have
- Soft edges. Bright colors.