• US$170

• 41 designs

• 16 designers

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Logo Design Brief

Industry
Online Matrimony

Competitor
shaadi.com
secondshaadi.com
divorcematrimony.com

Services
Personalized matchmaking
Personalized Counseling
Background verified membership
Legal expertise
Pre-marriage counseling

Marketing strategy
Workshops and seminars targeting parents
City tours to spread awareness and enroll members
Tie-ups with divorce lawyers’
Website launch by a respectable and known personality
Social media marketing

Brand Positioning
Second marriage is a rather small market in India. we plan to provide our niche access to exclusive and personable services. we believe that our services and methods are the need of the hour to prepare one for their next marriage. Our business model is ground breaking as no one in the market is currently putting emphasis on customer identity checks and counseling but only on matchmaking. Consequently our pricing will be almost twice our competitors and we believe customers will be willing to pay this for peace of mind.
Logo design should therefore be exclusive.

Being divorced, separated or widowed isn’t easy. Unfortunately it is even more difficult within the Indian society where it is still a taboo.
we would like our brand to be recognized as a safe and secure community that provides not just hope but also a solution to second life.
Logo design should therefore be inspiring.

“Cows, after you have seen one or two or ten, are boring. A Purple Cow though…now that would be something” – Seth Godin
Logo design should therefore be remarkable.

Although we are focusing on Indians only, a huge chunk lives in metropolitan cities of Indian and abroad {U.S., Canada, Australia, U.K.}. We anticipate a lot of demand from these areas.
Logo design should therefore be modern.

Use
Besides as a header on the website, the logo will be used in monthly e-newsletter, media kits, stationary, t-shirts, giveaways, physical banners and outside physical centers {long term} in cities.

Target Market(s)

25 – 35 years of age
Men & women
Indians in India and abroad
Hopefully no repeat customers!

Industry/Entity Type

Marketing

Logo Text

MarriageWise

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see the brand positioning section above.

Nice to have

• Clever design that stands out.

Should not have

• Should not use traditional fonts or stereotypical images such as rings, hands etc.