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Statistical Fact Book 2014
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This customer received 37 book cover designs from 7 designers. They chose this book cover design from kaatem as the winning design.
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US$160
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37 designs
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7 designers
Book Cover Design Brief
The Direct Marketing Association (DMA) is releasing its Statistical Fact Book 2014. Now in its 36th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from over 50 prominent sources and thought leaders.
This year’s reference book contains a newly-expanded chapter on Marketing Data, as well as updated and revised chapters on 12 additional key topics: Retail, Internet; Mobile Marketing; Social Media; Catalog; Consumer Demographics; Direct Mail; Direct Marketing Overview; Email; Nonprofit; and USPS Information. DMA has also added dozens of new charts on new media to augment the updated information on traditional channels.
Updates
Project Deadline Extended
Reason: We are getting closer but not quite there yet! We would like to see tings that play off our brand a bit - perhaps our chevron arrows with the chapter titles in then or something? Perhaps our brand colors? Looking forward to finding THE design.
Added Monday, February 24, 2014
Target Market(s)
See attached creative brief. I would like to see someone use the WORDS we indicated as chapter titles and the Chevrons (arrows) perhaps putting words in the chevrons...
Industry/Entity Type
Internet
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See attached creative brief
Nice to have
- See attached creative brief
