• US$610

• 44 designs

• 10 designers

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Advertisement Design Brief

Task Description
Nutriwomen Sensuals is a new sophisticated sensual cosmetic range from the Nutriwomen brand.

The initial launch is 7 products. Examples include (sensual body cream, sensual massage oil, sensual body serum, sensual libido capsules, sensual shower product etc.)
The products contains a blend of aphrodisiac extracts that are designed to ignite passion and desire in women. ( I will send through a separate document on what the extracts do)

The look of the packaging is inspired by lingerie brands such as Victoria Secret, La Perla and Agent Provocateur etc.
We are going for sensual and sexy look but not a not sleazy or cheap look . (see attached packaging )The packaging was designed by a designer named Griet on design crowd

Boxes are very upmarket and are made with special paper. All the products inside will be in black packaging will silver foil and finished with cellophane wrapping.
What I am looking for is a design of an advert/poster that portrays the sensuality and sexiness of the brand.
Some descriptive adjectives that I am looking for are flirtatious, elegant, sexy, sensual, seductive & playful

The target market is sexually confident women. It will also be targeted at men buying who will be buying the product for a women as a gift . The purchaser of the product must feel like they are buying something luxurious and gorgeous that is going to make her feel even sexier when using the products. The products have exceptional touch and scent

We need a minimum of two different options for the ad. One option should just be clever creative imagery with taglines and product renders. We are also looking for good colour contrasts. The ad can be simple or it can be rich as long as it is creative.

The second option should be creative with smart taglines, product renders however it should incorporate a beautiful female model posing. If you wish to show the model applying one of the creams in a sexy way you can also think about that or it can be purley suggestive such as those ads in top lingerie magazines

(For option number two you can insert any female model image of how you think the model pose should ultimately look. Once we have chosen the winner we will hire a model agency and book a model for the shoot.)Please if you do use a placement make sure it is still a beautiful girl with the right expression becuase it will help us to judge

What I will be looking for in this ad is cool stylish imagery that is sensual, sexy, playful and different. The ad should appeal to men and women as it should make a man want to it to a special girl in his life such a gift

I will also be looking for smart taglines (preferablly a full sentence that encapsulate the range.

The ad should contain at least 2 product renders, although I don’t have all the renders yet I will post up more product renders of what we have
I will also be looking for creative out the box thinking. So if you think it can be portrayed in different ways with different poses or styles I am happy to see multiple images or styles if you think it can work either way.

Target Market(s)

sexually confident females aged 21-45 and also targeted at men who wish to buy this product for a women as a gift

Industry/Entity Type

Massage

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• smart taglines that go with the sensual range
  
  One of the ads must incoporate a beautiful model in one or different poses. (we will do a model shoot once the design is done)

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Files

Download all files - 1.6 MB