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Australian Sports Management startup needs an identity.
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This customer received 110 logo designs from 29 designers. They chose this logo design from Bluemedia as the winning design.
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A$200
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110 designs
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29 designers
Logo Design Brief
Name of Company:
Australian Diamonds Sports Management
Name to incorporate into logo:
Australian Diamonds
Secondary Title:
Sports Management
Big League Camp
China Tour 2016
Sports Agency
Etc.
(These are a sample of what we must be able to add to the logo, and must be able to sit below/beside Logo when applicable. Should be easily applicable in both Web & Print applications. )
Who we are:
We are a small company that offers residential Sports camps, coaching, and sports training to Youth & Young Adults. In the future we will provide Professional Player representation, Sports tours, advisory services for USA University Placements, and athlete management.
Our Target Audience:
The young Aussie athlete that dreams of someday becoming a professional sports athlete. (12 years old-17 years old). Parents. Young adults.
Our Values:
Firstly we are Australian!
We have a strong focus on personal development on and off the sports field.
Colour Preferences:
Navy, Light Blue, White
Logo must not depend on colour to stand out and be recognizable.
Notes:
We would like a logo that in 5 years will be recognizable. Much like the NIKE swoosh, or McDonalds Golden Arches. It also needs to be versatile and will be relevant in 20 years (should not age). Although our Company name is Australian Diamonds more thought should be placed on “Australian” rather than “Diamonds” We understand that Diamonds is a strong identifier, ie: diamond shaped logo, however we want the “AUSTRALIAN” element to be pre-eminent.
Some examples of Australian identifiers:
• The Southern Cross
• Map of Australia
• Boomerang
• Australian Flag
• 7 pointed “commonwealth” star.
Although we have mentioned these examples, we would like to see what original designs are brought forward.
Updates
We have added another document with some ideas that we like. Hope you can assist.
Added Tuesday, February 18, 2014
Hello All designers,
Many of the designs we have received are not usable when applied to athletic clothing.
Please note the followingWhen we conduct our sports camp we need to have a shortened version of our full logo for our Baseball Caps:
This could be
-letter(s)
-symbol(s)
-shapes(s)
-We cannot have the full "Australian Diamonds Sports Management" logo written on a baseball cap. Please see examples in previously attached documents.
We will also need a logo with more substance than just text for the uniforms within our camps. This should include the full name and symbol/letter/shape as mentioned above. Think Professional Sports Team Uniform.
We also want to see the secondary title "Sports Management" within your submissions please.
There are room for many more submissions please.
Cheers,
Added Thursday, February 20, 2014
Project Deadline Extended
Reason: Hello Designers,
We're extending the deadline by 2 days to ensure we get it right. If you have any questions please just ask.
Regards,
ADSM
Added Monday, February 24, 2014
Target Market(s)
The Australian Athlete!
The young Aussie athlete that dreams of someday becoming a professional sports athlete. (12 years old-17 years old). Parents. Young adults.
Industry/Entity Type
Residential
Logo Text
Australian Diamonds
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This logo will be used for Web, apps, letterhead, and printed material. It is important that the stand alone logo be recognizable as “Our Brand” and be transferrable onto Polo Shirts, shorts, and other clothing. Please note: this Logo will need to be embroidered upon Baseball caps much as the “B” of the Boston Red Sox is.
Should not have
- Please no Diamond logo’s as the Diamond doesn’t stand for the stone.