Shea Body Butter Logo

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This customer received 74 logo designs from 22 designers. They chose this logo design from DS Creatives as the winning design.
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Logo Design Brief
I want a logo for a high end shea butter body care line that will be lotions, creams and soaps. My company focuses primarily on the african shea nut (hence the "shea" after Vee'lan- the local word for "health/beauty" in an African dialect where the shea tree grows). The products are natural with high end oils and inputs but also kept as simple as possible (no endless lines of chemical inputs). Like the products themselves, I'd like to keep my logo as simple as possible. It should be chic, clean lines, well balanced, sexy for females and men. Although my market targets women, but it should be open to men as well. I want elegance, simplicity, classy, confidence. It should be text centered and a bonus if it can incorporate a simple image of a shea nut(s), shea tree branch or shea tree leaf in some way (like in the form of simple lines, or a silhouette) without detracting from the simplicity and elegance of the logo.
Updates
Project Deadline Extended
Reason: I have received so many great designs and need a week to print and test the market in my immediate vicinity.
Added Tuesday, February 25, 2014
Thank you again for your submissions! After going through them, I realized I haven't properly communicated what I'm looking for in my logo...which its main theme is simplicity. I have edited my brief, and narrowed it down so it can make it easier for the designer. I have also attached images of some logo inspiration, and added colors preferences.
Added Thursday, February 27, 2014
Target Market(s)
Women between 30-70...but open to men
Industry/Entity Type
It Company
Logo Text
Vee'lan Shea
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- No must haves...open to different ideas
Nice to have
- Would like to see if a VERY simple shea nuts, branch, or shea leaf be incorporated somewhere. Also colors thinking any of the following: ivory, cremes, browns, greens, blacks, deep purpley red? Think crushed velvet
Should not have
- Anything flashy