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Hopeworks Foundation Branding
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This customer received 42 logo designs from 22 designers. They chose this logo design from autobot as the winning design.
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NZ$480
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42 designs
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22 designers
Logo Design Brief
We need a logo design (and a "theme") for our charity. The Hopeworks Foundation is a service for those with neurological conditions and traumatic brain injury.
The mood we want to capture is one of support, help and understanding. We have a basic idea for what we want our logo/theme to be like - but it is open to artistic license and creativity.
I want an image that can be used as a whole, but equally can be divided into two triangles to sit in the upper left and lower right of a page. It will also be used on the website - www.hopeworks.org.nz
The rough idea is for a 'brain tree" and the introduction of a character who will be used throughout all Hopeworks materials in slightly different ways each time. I have included my inspirations for this - a photo (attached), Holly Hobby, Kristina Webb's Art and the "Gorjuss" characters. I want the public to see her but not be able to tell what she is thinking. On looking at her she represents and could be both the person needing help, and the person who is helping.
Any design submission needs to include both the 'brain tree' and the character.
Ultimately I am looking for something that combines beauty, creativity and inspiration that will elicit a warm feeling from people.
Updates
Hi there,
Added Sunday, February 16, 2014
Project Deadline Extended
Reason: I am opting to extend the deadline by four days as we have not yet had anything submitted that we feel happy with. It is unlikely that we will extend it further so please treat this date as the final deadline.
Added Wednesday, February 26, 2014
Target Market(s)
Patients with brain injury or neurological conditions
Medical community including hospitals, public and private services etc
Private business and sponsors (motor vehicle related)
Non-profit community - primarily other similar charities
Education sector - high school level and above
Industry/Entity Type
Charity
Logo Text
Hopeworks Foundation
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brain tree and character
Name of Foundation
Easy to read
Nice to have
- See uploaded ideas
Should not have
- Definitely not interested in anything money oriented, non-inclusive, or "harsh" in look.
